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Websites & growth / Customer marketing

Give customers a good reason to hear from you

Stay in touch with useful reminders, relevant updates and timely offers. A repeatable campaign process makes it easier to keep marketing moving alongside the day-to-day work.

Discuss this with Sitewell How it works

Useful messages begin with a clear purpose

The best starting point is a reason to get in touch that matters to the customer. Decide who the message helps and what they should do next before choosing the tools to send it.

Seasonal reminders
Prompt customers to think about a service when it becomes useful again, with enough time to plan ahead.
Relevant business updates
Share new services, changes in availability or practical advice with the people who will find it useful.
Repeat business
Keep the relationship going after the first job, with a natural reason to book again or ask for help.

How it works

From a useful idea to a focused campaign

A practical starting point for your business. The details are shaped around your customers, your existing tools and the way your team works.

  1. 01

    Choose the audience

    Start with an appropriate contact list and a specific reason those people would want to hear from you.

  2. 02

    Write one clear message

    Keep the content focused on one useful update and one next step, such as replying or making an enquiry.

  3. 03

    Review and learn

    Check the audience, links and wording before sending. Use replies and enquiries to learn what was relevant.

A few useful answers

Before you get started

Every business starts in a different place. Here are the questions worth considering for customer marketing.

Does one-click mean there is no setup?

No. The original feature name described simpler campaign delivery. Useful marketing still needs an appropriate audience, considered content and a review before sending.

What could I send to existing customers?

A seasonal service reminder, a useful maintenance tip or an update about a relevant new service can be a good starting point.

Which tools should I use?

That depends on your audience, contact data and current systems. We can discuss the workflow first and recommend an approach that fits.

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