Websites & growth / Customer reviews
Make your good work easier to trust
Build a consistent habit of asking customers for honest feedback. A thoughtful review process helps your public reputation reflect the service you deliver every day.
The right moment to ask
Once the work is complete, a clear invitation makes it easier for customers to share their experience. Keep the request personal, straightforward and part of your normal customer journey.
- Ask consistently
- Make feedback a routine step after completed work, rather than relying on remembering to ask.
- Remove unnecessary effort
- Give customers a clear route to leave a review and a short explanation of why their feedback matters.
- Learn from the response
- Read what customers say, respond thoughtfully and use recurring themes to improve the experience.
How it works
A simple process after the work is done
A practical starting point for your business. The details are shaped around your customers, your existing tools and the way your team works.
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01
Choose the moment
Agree when the customer has had enough time to experience the service and give meaningful feedback.
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02
Invite an honest review
Send a short, neutral request with a direct link. Invite feedback from customers regardless of how positive you expect it to be.
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03
Keep listening
Make time to read and respond to reviews. The process is most useful when it improves your service as well as your visibility.
A few useful answers
Before you get started
Every business starts in a different place. Here are the questions worth considering for customer reviews.
Is this the old 5-Star Review Scaler?
This page previously described that TradeSite feature. We now focus on a straightforward customer review process, with Sitewell as the next step for ongoing website and growth support.
Can you guarantee five-star reviews?
No. Customers choose their own rating. The aim is to make honest feedback easier to give, not to control the outcome.
Should I only ask my happiest customers?
Use a consistent approach to inviting honest feedback. A balanced picture of customer experience is more useful than selectively asking for praise.
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