WEBSITE PROJECT BRIEF

Business name:
Current website:
Main contact and decision maker:

1. Why are we doing this?
What currently gets in the way of a customer or member of staff?
What observable improvement would make the project worthwhile?

2. Who uses it?
Primary audience:
Other audiences and their different needs:
What makes an enquiry suitable or unsuitable?

3. What must people be able to do?
Describe the main journey from arrival to a completed action.
Include one difficult but ordinary example.
Separate essential requirements from later ideas.

4. What content and proof do we have?
Services, products or programmes:
Approved copy and photographs:
Projects, reviews and credentials we have permission to publish:
Who supplies missing content, and by when?

5. What does the website depend on?
Domains, hosting and account owners:
Booking, CRM, email or other external systems:
Existing URLs and files that customers already use:
Data that must be transferred (describe it; do not attach private records):

6. What are the constraints?
Budget and what it must cover:
Target date and why it matters:
Required approval steps:
Who can resolve questions about business rules?

7. How will launch and ongoing care work?
Who checks enquiries, bookings and other important journeys?
Who authorises launch?
Who maintains content and manages renewals afterwards?
What support and handover arrangements are needed?

Unresolved questions:

Do not include passwords, secret keys or private customer information.
Guide: https://digizu.co.uk/guides/website-project-brief/