How to improve your website speed & performance

Posted 01st Dec 2018

A website is a great platform to showcase everything about your company — but only if it’s performing at its best.

That’s why we created a free service to let you know exactly how your website is performing, and what you can do to improve it. Get in touch with us today to get your free website health check.

What do we actually look for when checking the quality of a website?

Page speeds & size of your website

Your website needs to be fast, that’s the bottom line. Customers aren’t going to site around and wait for your website to load. If your website takes more than a few seconds to load, then your users are already thinking about going back to their google search to click on the next result down from yours.

To increase the page speed of your website, you can address a few of the basics straight away that could make a big difference…

  1. Keep image sizes down. The bigger the images, the longer they’ll take to load. Try to keep them under 200kb for best results.
  2. Reduce the number of JavaScript plugins. WordPress sites tend to be the worst offenders for this. The more fancy plugins you have on your website, the more JavaScript files that are being loaded before your user has even seen the first useful piece of content. Think twice about whether you need that cool looking popup widget before you install it — remember, the content is what matters most to your visitors.
  3. Use a reliable server or hosting company. This one is a slightly bigger change than the rest, but whoever you use to host your website can make all the difference. Cheap shared hosting can be great when you’re first starting out, but remember the server your website is on is also being used to host potentially thousands of other websites. Consider using a dedicated server solution to have complete control over the hosting of your website.

Find & fix those broken links

If you have broken links on your website, then there’s a chance your users are clicking on those links and getting disappointed when they don’t find what they’re looking for. Take the time to go through your website and fix any links that may not be working anymore.

Stop using a website builder

This one is slightly more controversial, I’m not saying that online ‘do-it-yourself’ website builders are bad, they’re perfectly fine if you’re just starting out and need a quick solution for getting your website online. However, with a website builder, you have no control over how your website is rendered.

This means that when you’re adding in a custom font for your headings or a full screen background image on every page, your website builder isn’t thinking about how well your website will perform — it’s just doing what you’ve told it to. In order to improve your websites performance & google ranking, you’ll be best to move away from those website builders.

Write more useful and engaging content

Take the time to browse through your website as a potential customer. Can you easily find what it is you’re looking for? If it takes more than 3-4 clicks to get to where they to be on your site, they could be getting annoyed and going elsewhere. Make sure that each page of your website has enough relevant content on there to keep your users engaged, you want to keep them on your website for as long as possible.

Decrease the number of clicks to desired content

Your users know what they want, but they won’t stay on your website too long to find it. You need to make sure that all your websites content is only a few clicks away. Take a step back and browse your website as a potential customer - can you easily find everything you’re looking for? If the required information is more than 3-4 clicks away, then I would consider refactoring your website’s content to provide that useful information much sooner.

Remember, we can do all of this for you & much more for free. Get in touch with us to get your free website audit today.